SHOP THE AESTHETIC · Our series on the looks everyone is wearing right now, and the brands that do them best.
Coquette is the look built on bows, lace, ballet flats, soft pinks and a bit of girlish drama. It has been one of the biggest aesthetics on TikTok for three years now, with billions of views on the tag, and it keeps changing shape: this season it leans darker and more grown-up, with black velvet, deep reds and party dresses next to the usual pastels.
We picked 10 brands that do it well, starting at the top end with Miu Miu and Simone Rocha and moving through New York favourites Sandy Liang and LoveShackFancy to Selkie, For Love & Lemons and Hill House Home. Each brand gets five pieces, so there are 50 in all.
Prices are US-dollar prices on each brand’s official site on 15 November 2026, except Simone Rocha (UK store, in pounds) and Repetto (Paris store, in euros). Product images belong to the brands. Ayerhs Magazine earns nothing from these links.
Miu Miu
The brand that made ballet flats, tiny cardigans and schoolgirl skirts fashionable again. If coquette has a luxury home, it is here.

Miu Miu Satin Ballerinas
The satin ballet flat from the Fall/Winter 2022 show that started the whole ballet craze.
$1,070 · View at Miu Miu

Miu Miu Ruches Suede Ballerinas
Soft suede flats with gathered, ruched edges.
$1,120 · View at Miu Miu

Miu Miu Matelassé Nappa Leather Card Holder
The quilted matelassé leather Miu Miu is known for, in a pocket-sized case.
$495 · View at Miu Miu

Miu Miu Hair Clips with Logo
A set of colourful, vintage-looking logo hair clips.
$575 · View at Miu Miu

Miu Miu Enameled Metal Earrings
Small, romantic enamel earrings with the Miu Miu lettering at the centre.
$380 · View at Miu Miu
Simone Rocha
Pearls, tulle and bows, but with a slightly dark, romantic edge that keeps them from looking sweet.

Simone Rocha Puff Sleeve Gathered Bow Smock Dress
Crisp white poplin, puffed sleeves and a softly draped bow at the waist.
£750 · View at Simone Rocha

Simone Rocha Long Tutu Skirt
The house’s signature tulle tutu, at mid length with an elastic waist.
£695 · View at Simone Rocha

Simone Rocha Embellished Pointelle Cardigan
Pale pink rose-print pointelle, scattered with embellishment.
£550 · View at Simone Rocha

Simone Rocha Beaded Bow Pearl Crossbody Micro Egg Bag
The perspex pearl egg bag, finished with a beaded bow.
£550 · View at Simone Rocha

Simone Rocha Embellished Bow Ballet Runner
A ballet-shoe sneaker with a draping leather bow and faux pearls.
£675 · View at Simone Rocha
Self-Portrait
Lace, bows and fitted party dresses at a price that is high but not couture.

Self-Portrait Pink Satin Contrast Lace Mini Dress
Pink satin panelled with lace and finished with a scalloped hem.
$490 · View at Self-Portrait

Self-Portrait Cream Pointelle Knit Wrap Peplum Top
A ruffled placket, a keyhole tie neck and a scalloped peplum.
$460 · View at Self-Portrait

Self-Portrait Lilac Viscose Contrast Lace Blouse
A relaxed lilac blouse panelled with lace and buttoned at the back.
$430 · View at Self-Portrait

Self-Portrait Pink Feather Clutch Bag
A clutch covered in soft pink marabou.
$660 · View at Self-Portrait

Self-Portrait Silver Crystal Bow Droplet Earrings
Crystal bows dropping into a clean rectangular line.
$200 · View at Self-Portrait
Sandy Liang
The New York designer behind the bow-trimmed flats and pastel fleeces that spread across TikTok.

Sandy Liang Elodie Dress in Ivory
A short-sleeve mini in sponge suiting, tied at the front with a satin bow.
$650 · View at Sandy Liang

Sandy Liang Dauphine Pump 40 in Black
An almond-toe pump with faux fur trim and a pink grosgrain bow.
$495 · View at Sandy Liang

Sandy Liang Simon Dress in Ice Blue Confetti
A scoop-neck mini covered in pale blue paillettes.
$995 · View at Sandy Liang

Sandy Liang Novey Cardigan in Blue Flowers
Ditsy florals, bow pockets and a barrette charm pinned at the chest.
$295 · View at Sandy Liang

Sandy Liang Bow Ribbon Cuff
A clear acetate cuff dotted with pink rhinestone bows.
$98 · View at Sandy Liang
LoveShackFancy
The pinkest brand on this list: bows, florals and party dresses that feel made for a birthday.

LoveShackFancy Coravyn Mixed Brocade Mini Dress
Pink jacquard, a seamed bodice and a little bow at the neckline.
$495 · View at LoveShackFancy

LoveShackFancy Delmara Taffeta Bow Mini Dress
Red taffeta with an oversized bow at the hip and a long trailing tail.
$495 · View at LoveShackFancy

LoveShackFancy Elessa Feather-Trimmed Mini Dress
A strapless lacquered-pink mini with a fluffy feather neckline.
$595 · View at LoveShackFancy

LoveShackFancy Luddington Crystal Velvet Barrette
A black velvet bow with crystals, the easiest way into the look.
$95 · View at LoveShackFancy

LoveShackFancy Kendra Scott x LoveShackFancy Crystal Bow Pendant Necklace
A carved mother-of-pearl bow on a gold chain.
$98 · View at LoveShackFancy
Repetto
The Paris ballet shoe maker. Its flats are the original version of a coquette staple.

Repetto Cendrillon Ballerinas in Rose Gelée Suede
The ballet flat that started it all, in pale pink suede with a rubber sole.
€425 · View at Repetto

Repetto Cendrillon Ballerinas in Iridescent Rose
The same Cendrillon in a pink leather with a soft iridescent sheen.
€425 · View at Repetto

Repetto Sophia Ballerinas in Rose Icône
A pink Mary Jane ballerina with a thin strap across the foot.
€360 · View at Repetto

Repetto Camille Ballerinas with Rhinestones
Black Camille flats with a sparkling rhinestone finish for evenings.
€540 · View at Repetto

Repetto Cendrillon Pumps with Metal Bow
A pointed black pump that keeps the Cendrillon bow, cast in metal.
€620 · View at Repetto
Lirika Matoshi
Known for its strawberry dress, the brand does sparkle, tulle and sweet prints.

Lirika Matoshi Pink Heart Cutout Dress
Hand-draped pink silk with a halter neck and a heart cut out.
$910 · View at Lirika Matoshi

Lirika Matoshi Silver Bow Mini Dress
Sparkly silver, a 3D structured bow at the front and a tie back.
$800 · View at Lirika Matoshi

Lirika Matoshi Pink Swan Mini Dress
A hand-draped pink mini with a fitted bodice and a gathered skirt.
$570 · View at Lirika Matoshi

Lirika Matoshi Aqua Blue Bow Corset
Structured aqua tulle with a white satin bow at the front.
$480 · View at Lirika Matoshi

Lirika Matoshi Ruffled Pink Puffer Jacket
A pink puffer with ruffled edges and a high stand collar.
$650 · View at Lirika Matoshi
Selkie
Puff sleeves, ruffles and dreamy prints, with a wide range of sizes.

Selkie The Smitten Kitten
A fit-and-flare mini in stretch cotton poplin, sweet without being saccharine.
$239 · View at Selkie

Selkie The A La Mode Corset
Strapless, fully boned and laced up the front with two draw cords.
$199 · View at Selkie

Selkie The A La Mode Petticoat
A ruffled cotton petticoat with ivory lace, worn alone or under a skirt.
$189 · View at Selkie

Selkie The Harlow Slip
A bias-cut silk charmeuse slip with ruffles at the chest and hem.
$479 · View at Selkie

Selkie The Ivory Ascot Blouse
Sheer cotton gauze with an ascot tie that knots into a bow.
$99 · View at Selkie
For Love & Lemons
Lace, corset details and lingerie-inspired pieces with a flirty feel.

For Love & Lemons Elena Mini Dress in Cream
An oversized black bow on an ivory circle-skirt mini with a lace underlayer.
$329 · View at For Love & Lemons

For Love & Lemons La Vie En Bow Velvet Mini Dress in Purple
Purple velvet with a scooped neck and a bow, made for holiday parties.
$249 · View at For Love & Lemons

For Love & Lemons Elara Lace Puff Sleeve Mini Dress in Burgundy
Heirloom-style lace, a sheer yoke and gathered tiers.
$429 · View at For Love & Lemons

For Love & Lemons Victorian Lace Military Jacket in Cream
Ivory lace with sculpted shoulders, a high collar and frog closures.
$298 · View at For Love & Lemons

For Love & Lemons Annie Ribbon Cut Out Heel in Brown
A brown silk Mary Jane heel with a ribbon strap and a toe cutout.
$219 · View at For Love & Lemons
Hill House Home
The home of the Nap Dress, plus bows, smocking and pretty hair accessories.

Hill House Home The Dottie Coat in Dusty Rose
A ladylike double-breasted coat in textured wool herringbone.
$450 · View at Hill House Home

Hill House Home The Rayna Nightgown in Rosie Bow Toss
Cotton voile printed with tiny bows and trimmed in delicate lace.
$218 · View at Hill House Home

Hill House Home The Cleo Pointelle Pajama Set in Rosie Bow Toss
Soft cotton pointelle pyjamas in the same bow print.
$148 · View at Hill House Home

Hill House Home The Bow Top Quilted Cosmetic Bag in Light Pink Trellis
A quilted pink makeup bag topped with a bow.
$68 · View at Hill House Home

Hill House Home The Belle Bow in Peppermint Tartan
A pre-tied statement hair bow on a barrette, the cheapest way into coquette.
$25 · View at Hill House Home
More from Shop the Aesthetic: Gorpcore · Office Siren · Poetcore · Boho · Retro Ski · ’80s Luxe · Soft Goth · See every list
How we choose: The Shopping List is a set of editors’ picks. We pick what we would buy ourselves, check every price on the brand’s own site, and link only to official stores. No brand paid to be here, and Ayerhs Magazine earns nothing from these links.






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