SHOP THE AESTHETIC · Our series on the looks everyone is wearing right now, and the brands that do them best.
Boho is back. The floaty dresses, embroidered blouses, fringed bags and sandals of the 2000s returned to the runways last year, led by Chloé, and they are still everywhere going into 2027. The new version is a little more polished, with fewer festival flower crowns and more good fabric.
We picked 10 brands, starting with Chloé, Isabel Marant and Zimmermann, then Ulla Johnson, Rixo and Christy Dawn, Australian labels Spell and Faithfull the Brand, Free People and Ancient Greek Sandals. Each brand gets five pieces, so there are 50 in all.
Prices are US-dollar prices on each brand’s official site on 15 November 2026, except Rixo (UK store, in pounds), Ancient Greek Sandals (EU store, in euros) and Spell (Australian store, in Australian dollars). Christy Dawn has an early sale on, so some of its prices are discounted. Product images belong to the brands. Ayerhs Magazine earns nothing from these links.
Chloé
The house that defined 2000s boho, and the one that brought it back.
Chloé Bare-Back Knotted Long Dress
A flowing silk georgette dress from the house that defined 2000s boho.
$5,950 · View at Chloé
Chloé Small Paddington Bag
The Paddington, back from the 2000s, now in metallic leather.
$2,700 · View at Chloé
Chloé Musa Heeled Sandal
A heeled sandal from the new season.
$1,290 · View at Chloé
Chloé Majesty Scarf
A lamé silk jacquard scarf to tie in your hair or at the hip.
$790 · View at Chloé
Chloé Found Treasures Earrings
Charm-style earrings that look collected over years.
$490 · View at Chloé
Isabel Marant
The Paris designer whose loose, lived-in style has been the boho uniform for years.
Isabel Marant Briane Dress
A beige dress from the designer who has been dressing Parisian boho for decades.
$990 · View at Isabel Marant
Isabel Marant Loeva Top
A matching beige top, soft and easy.
$395 · View at Isabel Marant
Isabel Marant Oskan Hobo Folk Bag
A cognac hobo with folk-style detailing, the bag of the trend.
$1,620 · View at Isabel Marant
Isabel Marant Layla Foulard
A large printed foulard in faded night tones.
$1,150 · View at Isabel Marant
Isabel Marant Awa Earrings
Gold statement earrings to finish the look.
$495 · View at Isabel Marant
Zimmermann
The Australian label known for floaty, romantic dresses and blouses.
Zimmermann Clash Drape Maxi Dress
A long draped dress in pink and chocolate, from the new Clash collection.
$2,525 · View at Zimmermann
Zimmermann Clash Caped Blouse
A dusty-blue blouse with a cape back that floats when you move.
$825 · View at Zimmermann
Zimmermann Clash Organza Shirt
A sheer dusty-pink shirt to layer over a slip.
$725 · View at Zimmermann
Zimmermann Clash Jersey Flare Pant
Peach flares with a very 70s line.
$825 · View at Zimmermann
Zimmermann Solstice Sandal 85
A heeled sandal in a soft dusk tone.
$775 · View at Zimmermann
Ulla Johnson
Ruffles, prints and handmade-looking details from New York.
Ulla Johnson Clio Blouse in Dusk
A soft, floaty blouse, the base layer of any boho outfit.
$225 · View at Ulla Johnson
Ulla Johnson Noah Midi Ruffle Skirt
A tiered black ruffle skirt that moves when you walk.
$390 · View at Ulla Johnson
Ulla Johnson Tilla Knit Cardigan
A patterned knit cardigan in hydrangea and black.
$450 · View at Ulla Johnson
Ulla Johnson Carlyle Knee High Boot
Spotted knee-high boots from the new pre-spring drop.
$1,300 · View at Ulla Johnson
Ulla Johnson Marina Raffia Ruffle Bucket
A ruffled raffia bucket bag in orchid.
$720 · View at Ulla Johnson
Rixo
A London label built on vintage-inspired prints and dresses.
Rixo Keily Dress in Floral Trail
A floral jacquard dress from the London label known for vintage-inspired prints.
£395 · View at Rixo
Rixo Charlotta Embroidered Top
A top covered in rosewood embroidery, very folk.
£275 · View at Rixo
Rixo Tassia Cardigan
A black cardigan to throw over a slip dress.
£245 · View at Rixo
Rixo Wool Tied Hood in Fair Isle
A knitted Fair Isle hood from the new winter accessories.
£100 · View at Rixo
Rixo Orla Bag
A small champagne bag for evenings out.
£145 · View at Rixo
Christy Dawn
Flowing floral dresses from LA, made from deadstock and regenerative cotton.
Christy Dawn The Raquel Dress in Amethyst Dahlia
A floral midi from the LA label that makes dresses from deadstock and regenerative cotton; marked down from $328 right now.
$229.60 · View at Christy Dawn
Christy Dawn The Katrina Dress in Picnic Patchwork
A patchwork print that looks like a quilt; down from $298.
$208.60 · View at Christy Dawn
Christy Dawn The Emma Dress in Frost Florals
A wintery floral with long sleeves; down from $348.
$243.60 · View at Christy Dawn
Christy Dawn The Coralia Dress in Winter Botanical
A botanical print for the holidays; down from $368.
$257.60 · View at Christy Dawn
Christy Dawn The Dawn Dress Petites
The brand’s signature style in a green petunia dot, cut for petite frames.
$228 · View at Christy Dawn
Spell
A Byron Bay label that is boho through and through, with embroidery and long gowns.
Spell Swan Lake Embroidered Robe
A gold embroidered robe from the Byron Bay label that lives and breathes boho.
A$399 · View at Spell
Spell Swan Lake Gown
A long lilac gown with a dreamy, vintage cut.
A$299 · View at Spell
Spell Love in the Afternoon Lace Cami
A rose lace cami to wear under a cardigan.
A$169 · View at Spell
Spell Mulberry Knit Cardigan
A toasted almond cardigan for cooler evenings.
A$299 · View at Spell
Spell Talisman Necklace
A gold charm necklace to layer with others.
A$249 · View at Spell
Faithfull the Brand
Relaxed, holiday-ready prints from Australia.
Faithfull the Brand Esmie Tunic Top
A printed tunic in Meander Cherry, holiday boho through and through.
$250 · View at Faithfull the Brand
Faithfull the Brand Raquela Mini Dress
A striped mini dress from the newest drop.
$320 · View at Faithfull the Brand
Faithfull the Brand Baila Pant
Relaxed cherry-red trousers.
$190 · View at Faithfull the Brand
Faithfull the Brand Micah Skirt
A long slate skirt that pairs with almost everything here.
$260 · View at Faithfull the Brand
Faithfull the Brand Viento Jumper
A soft knit for when the sun goes down.
$250 · View at Faithfull the Brand
Free People
The most affordable way into the look, with dresses, cardigans and jeans.
Free People Love Song Maxi Dress
A long, romantic dress, the boho starting point at a high-street price.
$228 · View at Free People
Free People Lotty Jacquard Band Jacket
A patterned jacket with a folk-art feel.
$198 · View at Free People
Free People We The Free Band Cardi
A chunky cardigan with contrast banding.
$168 · View at Free People
Free People Lilly Printed Boat Neck Top
A printed long-sleeved top to layer under a vest.
$78 · View at Free People
Free People Fable Twisted Bowed Jeans
Low-rise jeans with a curved leg, a laid-back 2000s nod.
$128 · View at Free People
Ancient Greek Sandals
Handmade leather sandals from Athens, the finishing touch for every boho outfit.
Ancient Greek Sandals Kalpaki
A new caged flat sandal with slim, fisherman-style straps, from the resort drop.
€275 · View at Ancient Greek Sandals
Ancient Greek Sandals Selestia Raffia Slide
A two-strap raffia slide that the brand itself calls bohemian.
€365 · View at Ancient Greek Sandals
Ancient Greek Sandals Thea in Bordeaux
A suede thong sandal with soft tubular straps.
€275 · View at Ancient Greek Sandals
Ancient Greek Sandals Thea Low Wedge
The same Thea on a low wedge, in a caramel ginger.
€365 · View at Ancient Greek Sandals
Ancient Greek Sandals Saionara Raffia
A classic flip-flop in braided gold raffia.
€255 · View at Ancient Greek Sandals
More from Shop the Aesthetic: Coquette · Gorpcore · Office Siren · Poetcore · Retro Ski · ’80s Luxe · Soft Goth · See every list
How we choose: The Shopping List is a set of editors’ picks. We pick what we would buy ourselves, check every price on the brand’s own site, and link only to official stores. No brand paid to be here, and Ayerhs Magazine earns nothing from these links.
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