SHOP THE AESTHETIC · Our series on the looks everyone is wearing right now, and the brands that do them best.
Poetcore dresses like a writer in an old library: worn-in knits, corduroy, tweed and tartan, a collared shirt under a sweater, a scarf knotted at the throat and a pair of loafers. Pinterest picked it as one of its trends for 2026, and the autumn and winter runways were full of it, so it is one of the most talked-about looks going into the new year.
We picked 10 brands, starting with Bode, Margaret Howell and Drake’s, then Coach, Barbour, Toast and Dôen, plus Rowing Blazers, Le Monde Béryl shoes and G.H. Bass loafers. Each brand gets five pieces, so there are 50 in all.
Prices are US-dollar prices on each brand’s official site on 15 November 2026, except Margaret Howell, Drake’s and Le Monde Béryl (UK stores, in pounds). Product images belong to the brands. Ayerhs Magazine earns nothing from these links.
Bode
The New York label built on old fabrics and tailoring, with a very literary feel.

Bode Fremont Herringbone Suit Jacket
A brown herringbone jacket from the New York label known for old-world tailoring.
$1,700 · View at Bode

Bode Sandhill Plaid Hacking Jacket
A cream plaid hacking jacket with an equestrian cut.
$1,700 · View at Bode

Bode Corduroy Side-Buckle Trousers
Khaki corduroy trousers with old-fashioned side buckles.
$820 · View at Bode

Bode Clover Charm Long Sleeve Shirt
A white shirt scattered with small clover charms.
$790 · View at Bode

Bode Horse Ribbon Brooch
A ribbon brooch to pin on a lapel, a very poetcore finishing touch.
$180 · View at Bode
Margaret Howell
The British designer has made quiet, intellectual clothes for 50 years: plain shirts, knits and soft tailoring.

Margaret Howell Cable Slipover in Forest Green
A sleeveless cable knit to wear over a crisp shirt.
£350 · View at Margaret Howell

Margaret Howell Donegal Crew Neck Jumper
Flecked Donegal wool in a soft grey called Mouse.
£325 · View at Margaret Howell

Margaret Howell Front Tie Shirt
A black voile shirt with a tie at the neck, like a soft bow.
£475 · View at Margaret Howell

Margaret Howell Darted Full Skirt
A full poplin skirt in marine blue, for a walk across a quad.
£550 · View at Margaret Howell

Margaret Howell MHL. Field Jacket in Corduroy
Chestnut corduroy from the MHL. line, with plenty of pockets for notebooks.
£395 · View at Margaret Howell
Drake’s
The London tie maker is now known for knits, corduroy and the perfect shirt-and-sweater combination.

Drake’s Chamula Fairisle Shawl Collar Cardigan
A hand-knit Fair Isle cardigan made with Chamula in Mexico, new this month.
£655 · View at Drake’s

Drake’s Brushed Shetland Crew Neck in Moss
Fuzzy Shetland wool in a mossy green, made to be worn for years.
£225 · View at Drake’s

Drake’s Tobacco Corduroy Trucker Jacket
Brown corduroy, the fabric of every professor in every film.
£695 · View at Drake’s

Drake’s Multi Stripe Silk Tipped Tie
A striped silk tie, worn loose under a knit for the look.
£175 · View at Drake’s

Drake’s Lambswool Triangle Neck Scarf
A small orange scarf knotted at the throat, very much a poet’s detail.
£75 · View at Drake’s
Coach
Its leather bags have the worn-in, heritage look that fits this trend, at accessible prices.
Coach Brooklyn Shoulder Bag 28
A slouchy leather shoulder bag that holds a laptop and a stack of books.
$295 · View at Coach
Coach Tabby Shoulder Bag 26
The Tabby with its retro C hardware, a heritage piece in the brand’s line.
$475 · View at Coach
Coach Chelsea Shoulder Bag 26
A smaller, softer shoulder bag at a friendly price.
$250 · View at Coach
Coach Signature Button Down Cardigan
A grey cardigan with the monogram knitted in.
$250 · View at Coach
Coach Double Face Crewneck Sweater
A two-sided crewneck that layers over a collared shirt.
$250 · View at Coach
Barbour
The waxed jacket is a countryside classic, and the new tartan line suits the look.

Barbour Tartan Quilted Spey Waxed Jacket
The olive waxed jacket with a tartan lining, from the brand’s Tartan Reimagined line.
$500 · View at Barbour

Barbour Woodhouse Wool-Blend Cardigan
A crimson cardigan for reading on a rainy afternoon.
$230 · View at Barbour

Barbour Hazelwood Tartan Midi Skirt
A tartan midi with a schoolroom feel.
$300 · View at Barbour

Barbour Ravenshill Boxy Shirt
A boxy tartan shirt to layer under knitwear.
$150 · View at Barbour

Barbour Cedar Mini Tartan Bucket Bag
A small tartan bucket bag, big enough for a paperback.
$185 · View at Barbour
Toast
A British brand with cosy, handmade-looking knits and long skirts.

Toast Donegal Aran Wool Sweater
A chunky Aran knit in Iron Grey, made from flecked Donegal wool.
$510 · View at Toast

Toast Sprig Jacquard Alpaca Sweater
A brown patterned jumper with a vintage, handmade look.
$625 · View at Toast

Toast Mohair Half-Sleeve Cardigan
A short-sleeved red cardigan to wear over a long-sleeved shirt.
$510 · View at Toast

Toast Wool Cashmere Knitted Skirt
A long charcoal knit skirt, soft and serious at once.
$375 · View at Toast

Toast Elis Garment-Dyed Oxford Shirt
A cinnamon oxford shirt, worn under any of the knits above.
$315 · View at Toast
Dôen
Romantic blouses, cardigans and coats with a vintage feel.

Dôen Ursuline Coat in Molasses
A brown coat for long walks and longer thoughts; just added.
$598 · View at Dôen

Dôen Merit Sweater in Red Umber
A rust-red knit that looks like it came from a library reading room.
$498 · View at Dôen

Dôen Viviane Top
A navy floral blouse with a romantic, slightly old-fashioned cut.
$378 · View at Dôen

Dôen Adley Cardigan
A charcoal cardigan to throw over a collared shirt.
$528 · View at Dôen

Dôen Neroni Turtleneck
A black turtleneck, the unofficial uniform of every poet.
$268 · View at Dôen
Rowing Blazers
Argyle, rugby stripes and tartan, the preppy side of poetcore.

Rowing Blazers Cleo Wool Argyle V-Neck Sweater
A multi-colour argyle V-neck, straight out of an Ivy League yearbook.
$348 · View at Rowing Blazers

Rowing Blazers Aubrey Cashmere Rugby Sweater
Rugby stripes in soft cashmere, from the newest drop.
$328 · View at Rowing Blazers

Rowing Blazers Charli Fair Isle Sweater Tee
A short-sleeved Fair Isle knit to layer over a shirt.
$278 · View at Rowing Blazers

Rowing Blazers Sloane Cropped Striped Rugby
A cropped navy rugby for a less buttoned-up take.
$178 · View at Rowing Blazers

Rowing Blazers Men’s Tartan Ripley Blazer
A green tartan blazer from the men’s line; wear it big.
$299 · View at Rowing Blazers
Le Monde Béryl
Delicate Mary Janes, slippers and riding boots, made in Italy.

Le Monde Béryl Allegra Riding Boot
A chocolate suede riding boot, just added, for a countryside walk in a long skirt.
£485 · View at Le Monde Béryl

Le Monde Béryl Ballet Mary Jane in Cognac
A suede Mary Jane in warm cognac, a quiet bookish shoe.
£210 · View at Le Monde Béryl

Le Monde Béryl Embroidered Driver Moccasin
A taupe suede moccasin with embroidered detail.
£270 · View at Le Monde Béryl

Le Monde Béryl Regency Slipper in Woven Ecru
A woven leather slipper inspired by Regency-era shoes.
£225 · View at Le Monde Béryl

Le Monde Béryl Luna Slipper in Black Shearling
A shearling-lined slipper for writing at home.
£225 · View at Le Monde Béryl
G.H. Bass
The brand that invented the Weejuns penny loafer in 1936, the shoe of the trend.

G.H. Bass Women’s Verity Penny Loafer
A new light-brown penny loafer; the shoe poetcore is built on.
$230 · View at G.H. Bass

G.H. Bass Women’s Whitney Weejuns
A classic Weejuns penny loafer in an olive green.
$195 · View at G.H. Bass

G.H. Bass Women’s Wallabee Weejuns
A moc-toe Wallabee shape crossed with a Weejuns loafer, in taupe suede.
$295 · View at G.H. Bass

G.H. Bass Women’s Anita Tassel Loafer
A brown tassel loafer, currently marked down from $195.
$139.99 · View at G.H. Bass

G.H. Bass Men’s Larson Weejuns in Wine
The original Larson in a deep wine red; size down for a borrowed look.
$195 · View at G.H. Bass
More from Shop the Aesthetic: Coquette · Gorpcore · Office Siren · Boho · Retro Ski · ’80s Luxe · Soft Goth · See every list
How we choose: The Shopping List is a set of editors’ picks. We pick what we would buy ourselves, check every price on the brand’s own site, and link only to official stores. No brand paid to be here, and Ayerhs Magazine earns nothing from these links.






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