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This show was supposed to be called The Golden Shower. The sponsor, American Express, was not amused, so McQueen renamed it Untitled and kept everything else exactly as planned.
It was his first show in the old bus depot on Gatliff Road in London, and the runway was built from clear tanks filled with water and lit from below. The first half was dark and sharp: tight snakeskin dresses, tailored suits with inlaid patterns, jackets cut away and filled with net. Shaun Leane made an aluminium jawbone that sat along the model’s face, and a spine corset with a tail curving out behind.
Then the lights turned yellow, the music changed to “I Can’t Stand the Rain” and it began to rain inside the building. The models came out dressed entirely in white and walked through the downpour. Their mascara ran down their faces and their clothes turned transparent.
There was pain in a lot of McQueen’s work, and here there was pleasure and poetry too. The joke of the title was rude, but the show itself was beautiful. Tim Blanks ranks it among the best fashion shows of all time, and the rain remains one of the great runway moments.
Pictures courtesy of Vogue Runway
We do not own the rights to any of these images and they have been used in good faith. Every effort has been made to ensure that all images are used with proper credits. If you are the rightful owner of any image used on our site and wish to have it removed, please contact us at ayerhsmagazine@gmail.com and we will promptly remove it. We are a non-commercial, passion-driven, independent fashion blog and do not intend to infringe any copyright. Thank you for your understanding.
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