Runway

Alexander McQueen Spring 1994 LFW: Nihilism

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by brownfashionagal

Nihilism was McQueen’s first real runway show, held at the Bluebird Garage in Chelsea in October 1993. It was not on the official schedule, and it was meant to shock.

There was no single theme. It was a reaction against the soft, pretty womenswear of the moment. Models came out in dresses and skirts made of cling film. Clothes were smeared with clay and splattered to look like blood and mud, and one dress was decorated with dead locusts. The bumsters returned, lower than ever, and sharply cut jackets were worn with nothing underneath.

The press did not know what to do with it. One newspaper called it a theatre of cruelty and a horror show. But that review also noticed the talent, and from this point McQueen was the name everyone in London was talking about.

Seen now, it is raw and rough around the edges, made with almost no money. It is also completely fearless. The tailoring under the dirt is perfect, and the attitude is already fully formed. London’s enfant terrible had arrived.

Pictures courtesy of Vogue Runway

We do not own the rights to any of these images and they have been used in good faith. Every effort has been made to ensure that all images are used with proper credits. If you are the rightful owner of any image used on our site and wish to have it removed, please contact us at ayerhsmagazine@gmail.com and we will promptly remove it. We are a non-commercial, passion-driven, independent fashion blog and do not intend to infringe any copyright. Thank you for your understanding.  

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