POP MART, the Chinese collectible toy company behind Labubu, has opened a three-storey flagship store on Boulevard Haussmann in Paris, directly opposite the Galeries Lafayette department store, RetailBoss reported. The store opened on September 12, 2026, and is the company’s first flagship in Europe, according to French outlet Nomade Urbain.
Inside the store
The store, at 51-53 Boulevard Haussmann in the ninth arrondissement, covers about 800 square metres over three floors, making it POP MART’s largest store in France. It keeps the building’s classical Parisian façade, with arched shop windows and POP MART signage, according to RetailBoss.
Inside, the floors are connected by a staircase and laid out with themed character zones, interactive installations, display rooms and collectible shelving. The store carries the brand’s full range of characters, led by Labubu, with SKULLPANDA and HIRONO also featured. A selection of products is sold only at this location while stocks last, according to Paris Friendly. The company plans to use the space for exhibitions, signings and themed events.
For the opening, French artists Léa Yuna, Sakura Mousseigne and Eric Artz performed from the store’s first-floor balconies facing the boulevard, Nomade Urbain reported.
Why Paris
Sid Si, POP MART’s executive director and chief operating officer, said the company chooses flagship locations after studying each city’s community, and that the enthusiasm of French fans made Paris the right place for one of its most ambitious stores, according to Paris Friendly.
The Haussmann store is POP MART’s eleventh in France. The company already operated ten stores in the country, including six in the Paris region and locations in Lille, Lyon, Bordeaux and Marseille, Nomade Urbain reported.
About POP MART
Founded in Beijing by Wang Ning and listed in Hong Kong, POP MART sells designer toys and figurines, many of them in blind boxes, where buyers do not know which figure they will get until the box is opened. Its Labubu character, a toothy, rabbit-eared creature created by artist Kasing Lung, became a global phenomenon and a popular bag charm.
Nomade Urbain reported that Wang met LVMH chairman Bernard Arnault in Paris shortly before the opening. The outlet also noted that POP MART’s share price fell in Hong Kong after a June 2025 commentary in China’s People’s Daily warned about blind-box spending among minors, and that Shanghai has introduced rules on blind-box sales, including age limits, a price cap and disclosure of the odds of finding rare items.
Sources: RetailBoss; Nomade Urbain; Paris Friendly.
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