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Every Fashion girlie feels the excitement of the coveted September issue. The excitement of what fashion moments we are gonna see; the thrill of us seeing and discovering new models, designers, and creators dazzling the cover; the excitement of seeing new and unique ideas presented on a few glossy pages. American Vogue is a staple for the fashion industry yet a household name. Like many fashion geeks, American Vogue was the first magazine I started reading. I remember how I didn’t know enough English to understand so I would literally translate each paragraph on Google. Even to this day, I have a weak spot for American Vogue, simply because it holds so many childhood memories. So naturally, the excitement I feel about their September cover is unmatched.
So today, let me walk you through the storyline behind this bold cover and tell you my thoughts on it because Tina always has something to say. For the cover, Anna Wintour sold us an “American fantasy”. She said fuck the beauty standards, let me give something real to these people, which I am all here for. What I enjoy about the vision for the September Issue is that they tried to deliver fashion(finally); American powerhouse fashion to be exact. They tried to show us how that fashion looks like; from working with American designers to including American models with diverse ethnicities and body types. At least to me, a story like this actually makes a lot of sense since the theme for the upcoming MET Gala is American fashion. What I also enjoyed about their concept is that they also wanted to touch on how social media has an astronomical impact on fashion, and I am not just talking about the ‘fashion trends’ type of impact. When you think about it, there are models, photographers, stylists booking gigs solely because of their perfect Instagram feed and viral Tiktoks. Social media dramatically impacts fashion on a perpetually dynamic level. When reading the cover story, I found it interesting how they touched on the contradictory nature of social media. What I mean by this is that it is being more acceptable and open to the idea that there are different body types yet it is at the same time demonized for not fitting into the conventional beauty standards. Many people are trying to change the fact that only one body type is acceptable while there are some existing to promote and idealize the same absurd perfection of what a person should look like.
When it comes to the actual cover, we got a handful of the hottest names in the modeling industry smiling and having the time of their life while wearing stunning clothes. It really is as simple as that. The photographer behind this is Ethan James Green. It looks to me as the models are photographed in the Vogue office while there is a guy in the background already working on a new Vogue cover. The actual models on the cover are Kaia Gerber wearing Tom Ford, Anok Yai in Ralph Lauren, Precious Lee in Carolina Herrera, Bella Hadid in Christopher John Rogers, Sherry Shi wearing Proenza Schouler, Ariel Nicholson in Christopher John Rogers, Yumi Nu in Mara Hoffman and Lola Leon wearing Michael Kors. I like how all of them are wearing all of these crazy colors and different styles yet when they come all together, they show this perfect synchronized balance. I love those sheer geometric motives on Kaia’s dress. I love the neckline and those holographic details on Bella’s dress. I am obsessed with the simplicity of Sherry’s boss-ass bitch suit. I simply love the cover. I love the sense of freedom and happiness it gives out. It is just…free. It gives freedom which is what fashion is actually about. Confidence and freedom. I think that this is what they wanted us to feel; the two things that make fashion so important and unique. Let’s be real, fashion is one of the only things that can give you that!
Personally, my favorite photo from the issue is the “Let’s have a fit” one. We have one of my favorite models Precious Lee photographed in Vogue’s storied fashion closet wearing the most gorgeous CJR dress; one of my favorites from that collection. What is so unique about this photo and about the overall photoshoot is how spontaneous it is. When you look at it, it really looks like Precious was just trying on a dress in this beautifully staged room while her stylist is picking out more pieces in the corner. All the outfits are pretty good but as always CJR dress is the show-stealer. It is the already-iconic strawberry dress in combination with this illusionistic pattern giving it an otherworldly dimension and paired with the perfect construction. Oh, and those Peter Do heels really do add that edge that makes it so impactful. Yes, this is one of my all-time favorite photos to ever exist.
All in all I really like this year’s September issue. For a change it has a relatable, relevant and interesting story behind it. The fashion moments are to die for and the effortless photography is all so “American”. To be painfully honest, I was prepared to be a lot more disappointed since everything we have been getting from Vogue recently was pretty dull, repetitive and overall awful; however, this! Well, this is something I like to see! I am giving such a big credit to the two fashion editors responsible for this tornado of creativity; Tonne Goodman and Gabriella Karefa-Johnson. All I can say is thank you for blessing my eyes.
PS if you wanna read more fashion stuff find me on Instagram @theotherlagerfeld.
Picture Credits Vogue
We do not own the rights to any of these images and they have been used in good faith. Every effort has been made to ensure that all images are used with proper credits. If you are the rightful owner of any image used on our site and wish to have it removed, please contact us at ayerhsmagazine@gmail.com and we will promptly remove it. We are a non-commercial, passion-driven, independent fashion blog and do not intend to infringe any copyright. Thank you for your understanding.
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