Buying a gown straight from a brand’s own site is easier than it used to be, and it is the clearest way to see the real price. These are nearly 40 pieces from bridal houses and accessory makers, from clean crepe columns to full ballgowns, with every link going to the brand itself.
Clean and modern
Jenny Yoo Taylor
A column with a high slit; relaxed enough for a garden.
$799 · View at Jennyyoo.com
Jenny Yoo Viviana
Off-the-shoulder, with a thigh-high slit.
$1,495 · View at Jennyyoo.com
Jenny Yoo Luca
Strapless lace column with a clean neckline.
$1,995 · View at Jennyyoo.com
Katie May San Miguel
A sleek slip-style gown with fine straps.
$1,595 · View at Katiemay.com
Katie May Rimini
A fitted gown with a deep V.
$1,695 · View at Katiemay.com
Sachin & Babi Shay Dress, Ivory
Tea-length and strapless. Listed as final sale.
$1,145 · View at Sachinandbabi.com
Amsale Clarice
A strapless gown with a crisp, structured bodice.
$3,183 · View at Amsale.com
Lace, texture and volume
Grace Loves Lace Margo
Lace with a clean, fitted line.
$3,450 · View at Graceloveslace.com
Grace Loves Lace Aurelia
Soft ruffles off the shoulder.
$3,550 · View at Graceloveslace.com
Grace Loves Lace Edition Sunday
A ball gown with a structured bodice.
$3,950 · View at Graceloveslace.com
Katie May Casablanca
A fitted gown with a sweeping train.
$1,995 · View at Katiemay.com
Katie May Marseille
Off the shoulder, with a long train.
$2,695 · View at Katiemay.com
David’s Bridal Lace Sweetheart Ball Gown
The most accessible price on this page.
$681 · View at Davidsbridal.com
Amsale Fennel
A sweetheart bodice and a full skirt.
$3,859 · View at Amsale.com
Jenny Packham Milla, Ivory
A modern alternative to a full gown.
£3,235 · View at Jennypackham.com
Jenny Packham Disco Muse, Ivory
Sequin embroidery on a long, narrow line.
£3,905 · View at Jennypackham.com
Ballgowns and structured silhouettes
Jenny Yoo Emma
Strapless lace ballgown.
$2,795 · View at Jennyyoo.com
Jenny Yoo Gwendolyn
A lace ballgown with a sweetheart neckline.
$2,995 · View at Jennyyoo.com
Jenny Yoo Eve
Strapless, with a smooth, full skirt.
$1,995 · View at Jennyyoo.com
Jenny Yoo Savannah
A straight neckline over a full skirt.
$1,995 · View at Jennyyoo.com
Jenny Yoo Leah
A structured bodice and a satin ballgown skirt.
$1,895 · View at Jennyyoo.com
Jenny Yoo Alora
A draped column that flares at the hem.
$1,795 · View at Jennyyoo.com
Jenny Yoo Bella
Lace ballgown with a long train.
$1,995 · View at Jennyyoo.com
Jenny Yoo Sienna
A fitted bodice and a flared skirt.
$1,895 · View at Jennyyoo.com
Amsale Neroli
A ballgown with a full skirt and a long train.
$6,757 · View at Amsale.com
Amsale Bernadette
Strapless, with a structured, full skirt.
$3,859 · View at Amsale.com
Amsale Catherine
A strapless trumpet silhouette.
$2,893 · View at Amsale.com
Amsale Loxley
Strapless, with a softly flared skirt.
$3,087 · View at Amsale.com
Amsale Tessa
Long lace sleeves, an open back and a bow.
$3,087 · View at Amsale.com
Amsale Coralie
Sculpted, ruffled satin.
$14,006 · View at Amsale.com
More lace, open backs and satin
Grace Loves Lace Azul
Beaded fabric that catches the light.
$3,850 · View at Graceloveslace.com
Grace Loves Lace Mahala Chai
Lace with an open back.
$3,050 · View at Graceloveslace.com
Grace Loves Lace Manolo
Off the shoulder, with a structured bodice.
$3,250 · View at Graceloveslace.com
Grace Loves Lace Piper
A strapless satin gown in a clean line.
$2,750 · View at Graceloveslace.com
Veils and finishing touches
Grace Loves Lace Santos Veil
A long veil that suits a column gown.
$340 · View at Graceloveslace.com
Rime Arodaky Santal Veil
A tulle veil with floral appliqué.
€890 · View at Rimearodaky.com
Rime Arodaky Simple Veil
Plain tulle that goes with anything.
€250 · View at Rimearodaky.com
Jennifer Behr Kyra Headband
Crystals; a quieter alternative to a veil.
$550 · View at Jenniferbehr.com
Prices are shown in each brand’s own currency and were taken from its site when this was drafted; they can change. Brands are chosen by the editors; none are paid placements.
More from The Shopping List, Wedding Season 2026-27: Western wedding trends · Groom suits and tuxedos · Wedding guest outfits · Bridesmaid dresses · Indian wedding trends · All of The Shopping List
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