UGG and the London label JW Anderson have released their first collaboration, a two-style unisex footwear collection that adds penny loafer details to two of UGG’s best-known shapes. The collection was revealed on 12 October 2026 and went on sale on 15 October. A second campaign, with the model Kaia Gerber and the musician Dev Hynes, followed in early November.
The key facts
- Two styles: the UGG x JW Anderson Loafer Boot and the UGG x JW Anderson Loafer.
- Prices: the Loafer Boot is £380 ($400) and the Loafer is £280 ($300).
- Colours: Chestnut, Khaki and Orange.
- On sale: from 15 October 2026.
The shoes
The collection reworks UGG’s Classic Boot and its Tasman slipper. Both new styles have a rounded toe, box-stitching and a loafer strap across the front, combined with UGG’s usual suede, sheepskin lining and cushioning, according to TheIndustry.fashion and Haute Living.
The three colours were chosen by Jonathan Anderson, the founder of JW Anderson. “UGG boots are instantly recognisable,” he said, according to TheIndustry.fashion, adding that he wanted to see something so familiar through his label’s perspective. The loafer is a shape that appears across JW Anderson’s shoes, bags and clothing.
Where it is sold
The collection is sold on UGG.com and JWAnderson.com, in selected UGG and JW Anderson stores, and at retailers including Selfridges, The Webster and Lane Crawford, according to WWD.
The campaigns
The launch campaign featured Dev Hynes, the musician and producer who records as Blood Orange. It was set in a home and showed him wearing the shoes in looks styled by Anderson.
In early November, the two brands released a further campaign with Kaia Gerber alongside Hynes, photographed by Tanya and Zhenya Posternak, according to Hypebae and The Impression.
The background
UGG is owned by Deckers Brands, the US company that also owns Hoka and Teva. In recent years UGG has worked with a series of fashion designers and labels. FashionNetwork listed Palace Skateboards, Willy Chavarria, Sacai, Gallery Dept and Collina Strada among its earlier partners.
Jonathan Anderson founded JW Anderson in London in 2008. He was appointed creative director of Dior in 2025, where he oversees womenswear, menswear and haute couture, after 11 years at Loewe, according to TheIndustry.fashion.
Sources: TheIndustry.fashion; WWD; FashionNetwork; Haute Living; Hypebae; The Impression.
Leave a Reply