A good beauty gift does not need a luxury logo. Some of the most wanted products of the past few years cost less than lunch, and the people who love makeup know exactly which ones they are. These fifteen picks come from drugstore staples and the newer brands that sell out on launch day. Everything is under $65.
The Shopping List is an independent editorial selection, for reference only. Ayerhs Magazine does not sell these products and does not earn a commission from any link on this page. Every link goes to the brand’s official website. Prices are in US dollars as listed on the brands’ US sites on 13 November 2026; they vary by country and can change. Product images belong to the respective brands.
Under $20
1. Maybelline Instant Age Rewind Eraser colour correcting concealer
$12.99
The sponge-tipped concealer from every makeup bag, here in four colour-correcting shades for redness, dark circles and dullness. A drugstore classic for good reason.
2. Maybelline Lash Sensational Sky High mascara
$13.99
The lengthening mascara with the bendy brush that went viral and never went away. It has more than 13,000 reviews on Maybelline’s own site, and it now comes in nine shades.
3. Rhode Peptide Lip Tint
$20
Hailey Bieber’s glossy tinted lip treatment, shown in Espresso. It also comes in shades such as Toast, Raspberry Jelly and Salty Tan, and two or three together make a better present than one.
$25 to $30
4. Rare Beauty Soft Pinch Liquid Blush
$25
Selena Gomez’s liquid blush, famous for needing only a single dot per cheek. One bottle lasts for months, which makes the price even better.
5. Anastasia Beverly Hills Brow Wiz
$26
The retractable brow pencil that set the standard, with a 1 mm tip for hair-like strokes and a spoolie on the other end. It comes in eleven shades, so check her brow colour first.
6. Rare Beauty Warm Wishes Effortless Bronzer Stick
$30
A cream bronzer in a stick that blends with fingers to a natural, skin-like finish. Pair it with the blush above for a ready-made set.
Gift sets from $40
7. Pixi 12 Days of Glow Discovery
$40
A limited-edition twelve-day advent calendar from the brand behind Glow Tonic. An easy way to give someone a taste of the whole range.
8. Milk Makeup The Lash Duo
$41
A two-piece lash set built around Milk’s KUSH mascara. For the friend whose whole look is big lashes and not much else.
9. Anastasia Beverly Hills The Definition Edit
$50
A limited-edition eye and brow set that includes the brand’s Brow Freeze gel. A step up from a single product, from the name people trust most for brows.
10. Pixi On-the-Glow Blush new shades set
$57
A set of Pixi’s stick blushes in its newest shades. Split it across a few stockings or give the lot to one blush obsessive.
11. Milk Makeup Triple the Grip set
$64
A three-piece set from Milk’s Grip line, the range that made its primer a bestseller. The most generous present on this list.
Four more worth a look
12. Maybelline Lifter Gel lip gloss
$9.99
An oil-in-gel gloss in a click pen, in eight tinted, scented shades. Under $10, so it is the one to add to someone’s stocking without thinking twice.
13. Rare Beauty Soft Pinch Tinted Lip Oil
$24
A lip jelly that melts into a light oil, leaving gloss first and a soft tint after. The lip partner to the Soft Pinch blush above.
14. Milk Makeup The Seamless Skin Duo
$41
A concealer and brush sold together as a set. Useful, not showy, and a good pick for someone who wears very little makeup.
15. Anastasia Beverly Hills Festive Dreams GLIDR trio
$49
A limited-edition set of three GLIDR eye products in festive shades. Party eye makeup, sorted in one box.
How we choose: every piece on The Shopping List is picked by Ayerhs editors on quality, reputation and how much use it is likely to get. No brand pays to be included, and we earn nothing if you buy. Prices were checked on the brands’ US websites on 13 November 2026; stock can change at any time, so please confirm availability with the brand.
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