Spotted: Serena van der Woodsen, back on the Upper East Side, looking effortless as ever. If Blair Waldorf was Gossip Girl‘s rule-follower in headbands, Serena was the girl who threw on whatever was nearest and still stopped traffic. Tall boots, slouchy bags, sequins at noon and a gold gown by night: her style defined the late 2000s. Here are 23 of her best looks.
What made Serena’s style work
Costume designer Eric Daman built Serena as Blair’s opposite. Where Blair is polished and preppy, Serena is undone and a little bohemian: the Constance uniform worn with the shirt untucked, a vintage-looking jacket over a sequinned skirt, jewellery piled on. She mixes high and low, shiny and soft, and never looks like she tried. In the evenings, she glows in gold and metallics.
Her signatures:
- Tall boots and opaque tights
- Sequinned skirts and cardigans worn in the daytime
- Leather and military-style jackets
- Big, slouchy bags
- Layered necklaces and stacked bangles
- Gold for every big night
The 23 best Serena van der Woodsen outfits
1. Back on the Upper East Side
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2. The gold sequin dress
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3. Peacoat and stripes
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4. Sequin cardigan and the Constance plaid
The school uniform, Serena-style: a sparkly cardigan, the plaid skirt and over-the-knee socks.
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5. A purple tunic and tights
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6. White turtleneck and a camel coat
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7. Denim vest and grey jeans
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8. All black and a slouchy bag
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9. Tall boots and a yellow cab
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10. The polka-dot bag
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11. The cotillion gown
White and gold, full-skirted and very Upper East Side.
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12. A short gold party dress
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13. The strapless gold gown
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14. Grey lace for the ballet
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15. Denim jacket and a sequin mini
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16. A grey dress with a studded hem
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17. Black lace and layered necklaces
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18. Cobalt trousers
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19. Burgundy blazer and leggings
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20. The plaid coat
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21. A draped grey blouse
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22. Boho print and a long scarf
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23. Brown jacket, plaid shorts, tall boots
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How to dress like Serena today
Mix one shiny thing into a plain day outfit, like a sequinned skirt under a denim jacket or a metallic top with grey jeans. Add tall boots, a big soft bag and a stack of necklaces. Leave your hair a little messy and your shirt half-tucked. For a big night, go gold. Serena’s secret is looking like she just rolled out of bed somewhere glamorous.
Frequently asked questions
Who designed Serena’s costumes in Gossip Girl?
Eric Daman was the costume designer of Gossip Girl (2007–2012).
How is Serena’s style different from Blair’s?
Blair is preppy and polished, with headbands, tights and ladylike dresses. Serena is boho and relaxed, with boots, jackets, sequins and messy hair. You can read our list of Blair Waldorf’s best outfits to compare.
Who plays Serena van der Woodsen?
Blake Lively, for all six seasons of the original series.
Images are embedded from Pinterest and remain the property of their owners. Gossip Girl © Warner Bros. Television / The CW.
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