Moschino Fall 2025 MFW: Luxury is relative

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by brownfashionagal

This season, Adrian Appiolaza took inspiration from Franco Moschino’s 1992 Mannequin dress—a piece that turned the act of dressmaking into fashion itself. That idea came to life on the runway in unfinished suits, stitches still visible, gold needles tucked into lapels like a tailor’s in-progress notes. Underneath, models wore dressmaker-dummy tunics, their branding cheekily repositioned at the neckline for extra impact.

But Appiolaza didn’t stop at tailoring. He played with Moschino’s signature irreverence, sending out couture that looked like it came from a costume closet: paper doll dresses, sofa-cushion hats, and even a garbage bag gown printed with “C’est Trash Chic!” It was humor with a bite—fashion as commentary on waste and sustainability, something Appiolaza seems to be embracing more and more.

Accessories ran wild, too. A handbag shaped like a Pepperidge Farm Milano cookie (the designer’s favorite snack), a clutch twirling with spaghetti and cherry tomatoes, and an oversized Levi’s patch stamped with “In Love We Trust” were just some of the standout moments. It’s a Moschino-ism Appiolaza understands well: the balance between viral-ready gimmicks and pieces with staying power.

As playful as the collection was, there was also an undercurrent of thoughtfulness. “Luxury is relative,” one sweatshirt declared, and in today’s fashion landscape, that statement rings true.