Alexander McQueen Spring 2010 PFW: Plato’s Atlantis

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by brownfashionagal

Plato’s Atlantis, was nothing short of revolutionary. Drawing inspiration from the mythical Atlantis and Darwin’s theory of evolution, McQueen envisioned a future where humanity adapts to a flooded world, evolving into aquatic beings. The show was both a commentary on climate change and a celebration of technological innovation, leaving an indelible mark on fashion history.

The runway itself was a spectacle: two robotic cameras mimicked submarine arms, panning over the audience and models. As the first model stepped onto the runway, wearing reptilian-printed, sculptural dresses, it was clear McQueen was pushing boundaries. The digitally printed garments transformed the models into otherworldly creatures, complete with prosthetic features and towering braided hairstyles, embodying the collection’s theme of human evolution into aquatic beings.

McQueen’s notorious armadillo shoes were another highlight—12-inch heels that defied both gravity and conventional aesthetics. These grotesque yet mesmerizing creations epitomized McQueen’s ability to merge beauty and discomfort. 

Beyond the designs, the show was groundbreaking for its use of technology. Plato’s Atlantis was the first fashion show to be live-streamed, thanks to a collaboration with SHOWstudio. Lady Gaga’s tweet announcing her single “Bad Romance” would debut during the show crashed the site, underscoring the growing intersection between fashion, technology, and pop culture.

The collection’s palette transitioned from earthy greens and browns to oceanic blues and aquas, reflecting the narrative of land creatures returning to the sea. McQueen’s ability to merge storytelling with cutting-edge design made this collection a masterpiece. 

Tragically, Plato’s Atlantis was McQueen’s final show before his untimely passing in 2010. It remains a poignant reminder of his genius, creativity, and willingness to confront pressing global issues through his art. 

Pictures courtesy of Vogue Runway

We do not own the rights to any of these images and they have been used in good faith. Every effort has been made to ensure that all images are used with proper credits. If you are the rightful owner of any image used on our site and wish to have it removed, please contact us at ayerhsmagazine@gmail.com and we will promptly remove it. We are a non-commercial, passion-driven, independent fashion blog and do not intend to infringe any copyright. Thank you for your understanding.