What’s the deal with fashion week?
Think of it as the Super Bowl of the fashion world. Twice a year, in February and September, the fashion capitals of the world (New York, London, Milan, and Paris) transform into runways where designers showcase their latest collections. These are no ordinary clothes, mind you – these are creations that push boundaries, set trend and give us mere mortals a glimpse into the future of fashion.
But where did it all begin?
Fashion week as we know it today actually dates back to the 19th century. Back then, it was more of a social event for the elite to see and be seen in the latest styles. But as time went on, fashion week evolved into a commercial powerhouse, attracting buyers, journalists and celebrities from all over the globe.
Three main types of Fashion Weeks
Haute Couture: This is the pinnacle of fashion, where designers handcraft exquisite, made-to-order garments that cost more than your house.
Prêt-à-Porter: This means “ready-to-wear” in French, and it’s where most of the action happens. Designers showcase their collections for the upcoming season, and buyers get a chance to see what they’ll be stocking in their stores.
Menswear: As the name suggests, this is where the guys get their moment to shine. From streetwear to tailored suits, menswear fashion week has become a major event in its own right.
The Big Four
Fashion Week unfolds globally, with each major city contributing its unique flavour to the sartorial symphony. The “Big Four” fashion capitals, namely New York, Milan, London, and Paris, play host to the most prestigious and influential fashion shows.
- New York Fashion Week: The season kicks off with New York, setting the tone for trends. It’s known for its commercial viability, mix of established and emerging designers, and inclusiveness. The first of the four major fashion weeks, New York Fashion Week is known for its young, edgy, and diverse designers.
- Milan Fashion Week: Vibrant and energetic, Milan embraces bold statements and playful designs. It’s a haven for luxury brands and renowned for its glamorous atmosphere. It is home to some of the biggest names in fashion, such as Gucci, Prada, and Versace.
- London Fashion Week: At the forefront of the avant-garde, London is a breeding ground for experimentation and new-age talent. Expect to see innovative designs and cutting-edge trends emerge here.
- Paris Fashion Week: Parisis a spectacle of heritage brands, iconic designers, and a level of elegance that’s unmatched. Home to iconic fashion houses like Chanel and Dior, it’s a celebration of tradition.
What is the Purpose of Fashion Week?
Fashion week is more than just pretty clothes; it’s a complex ecosystem where designers connect with buyers, influencers, and media to gain exposure and sell their collections. It’s also a platform for creative expression and pushing the boundaries of fashion.
Trendsetting: Fashion Week sets the tone for the upcoming seasons. Designers showcase their vision for the future of fashion, influencing trends that will trickle down from haute couture to everyday street style.
Networking and Collaboration: It’s not just about the clothes; Fashion Week is a hub for networking. Designers, models, stylists, and fashion enthusiasts come together to exchange ideas, collaborate on projects, and build relationships that shape the industry.
Brand Exposure: For designers, Fashion Week is a golden opportunity to get their brand noticed on a global scale. The media frenzy surrounding the event ensures that every collection gets the attention it deserves.
Celebrating Creativity: Fashion is an art form, and Fashion Week is the canvas where designers unleash their creativity. It’s a celebration of self-expression, pushing boundaries, and redefining what is possible in the world of style.
Who Attends Fashion Shows(and How Do You Get Invited)?
Well, attending a fashion show isn’t as simple as buying a ticket (unless you have pockets deeper than a Kardashian’s closet!). Invitations are tightly controlled and often reserved for the industry’s elite – buyers, editors, celebrities, and high-profile influencers. However, with the rise of social media, fashion week is becoming more accessible than ever. Livestreams, behind-the-scenes glimpses, and fashion bloggers offer a virtual front-row seat to the action.
Fashion Editors and Journalists: The gatekeepers of fashion journalism are a staple at Fashion Week. Editors from renowned fashion magazines, newspapers, and online publications are there to capture every moment and dissect every thread.
Celebrities and Influencers: The front row is often a star-studded affair, with A-list celebrities and social media influencers making appearances. Their presence not only adds to the spectacle but also provides designers with a platform to reach a wider audience.
Buyers and Retailers: Fashion Week is not just about showcasing; it’s also about selling. Buyers and retailers attend shows to scout for the next big thing, selecting pieces to grace the racks of high-end boutiques and department stores.
Industry Insiders: From designers and stylists to photographers and makeup artists, Fashion Week is a congregation of the who’s who in the fashion industry. Networking events and after-parties are hotspots for making connections and getting noticed.
Ayerhs Magazine 