Erdem Spring 2025 | LFW – Ayerhs Magazine

We do not own the rights to any of these images and they have been used in good faith. Every effort has been made to ensure that all images are used with proper credits. If you are the rightful owner of any image used on our site and wish to have it removed, please contact us at ayerhsmagazine@gmail.com and we will promptly remove it. We are a non-commercial, passion-driven, independent fashion blog and do not intend to infringe any copyright. Thank you for your understanding.

by brownfashionagal

Erdem unveiled at the British Museum, draws inspiration from Radclyffe Hall’s 1928 novel, The Well of Loneliness, a seminal work in LGBTQIA+ literature. Moralıoğlu explores the fluidity of gender identity through a juxtaposition of masculine and feminine silhouettes. Tailored suits, crafted in collaboration with Savile Row tailors, were paired with 1920s-inspired drop-waisted dresses, creating a seamless blend of sharp tailoring and soft romanticism. The collection also introduced Erdem’s first handbag, the Bloom bag, featuring a flower-bud-shaped handle that echoed the botanical motifs throughout the show.

The influence of Art Nouveau is evident in the intricate floral designs and ornate embellishments that adorned many of the pieces, including textured satin dresses and hand-draped cocktail gowns. The use of cyanotype florals and carnation motifs added depth and dimension, creating a captivating visual narrative. The designer also paid homage to Hall’s personal style, with menswear-inspired cardigans and blazers layered over feminine tea dresses, blurring the lines between traditional gender norms.

Through a balance of historical references, the collection offers a thoughtful exploration of beauty, individuality, and self-expression.