Gucci Spring 2024: Where’s the Spark?

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by brownfashionagal

This was distressing. Gucci broke up with its vivacious, flamboyant identity and opted for a somewhat mundane path. It’s clear that Gucci is yearning for minimal sophistication, a stark departure from the brand’s previous exuberant and gender-fluid designs.
Let me be clear; I’m not questioning Sabato De Sarno’s design and creative talent. However, the decision for Gucci to venture down the route of an Hermes or Chanel is perplexing. While I was never a fervent fan of Alessandro Michele’s vision for Gucci, at least he had a vision. For a new creative director, demonstrating the ability to craft wearable and marketable clothing is undeniably important. But where is the creative?
Sarno aimed to bring back the Italian-ness of Gucci, which, to me, is a paradox. Michele’s Gucci often radiated a signature, in-your-face, loud, and gaudy Italian energy, which was part of its charm. The collection also seemed to draw heavily from other Italian brands; there were hints of Valentino’s timeless elegance, traces of Prada’s flirtatiousness, and a dash of Miu Miu’s girly charm.
Technically, the clothes were sound, boasting sharp tailoring, classic shapes, and luxe embellishments. Logos were subtly included, indicating a shift toward a more understated branding approach. While I can’t wait to see Sabato’s evolution at Gucci, it’s evident that he’s a skilled designer. Still, I hope he discovers his unique, visionary touch.