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Vetements challenge capitalism using fashion, incorporating corporate symbols, social critique, and revamped currency imagery. Gvasalia’s ironic uniform designs spark discussion on fashion’s future ownership and circular economy. Using McDonald’s as a backdrop, the designs featured oversized security guard uniforms, leather coats, and slogan hoodies critiquing consumerism, leather boot pants and a load of patchwork pieces. While making a bold statement, he reinvigorates Vetements with desirable, boundary-pushing designs offering a thoughtful and democratic vision for the brand’s future.
Pictures courtesy of Vogue Runway
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We do not own the rights to any of these images and they have been used in good faith. Every effort has been made to ensure that all images are used with proper credits. If you are the rightful owner of any image used on our site and wish to have it removed, please contact us at ayerhsmagazine@gmail.com and we will promptly remove it. We are a non-commercial, passion-driven, independent fashion blog and do not intend to infringe any copyright. Thank you for your understanding.
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