Junk Couture: Moschino Fall 2014

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by brownfashionagal

This was the beginning of the Scott-Moschino Era & Thank god for that! The show started with some now iconic McDonald’s themed looks. Among the signature McDonald’s red & yellow garments there were golden arches sunnies and happy meal bags. There were a couple of cow-themed looks too – a commentary on livestock exploitation or maybe I am just too hopeful. Some 80s hip top new york inspired looks strutted down the runway primarily in denim and metallic gold; all outfits were loaded with gold chains. Scott displayed a tongue-in-cheek approach with his take on the classic Chanel suits. It’s especially interesting since back in the 80s Franco Moschino was sued by Chanel. There were some neatly constructed black leather outfits heavily featuring Moschino logo belts. Then came SpongeBob SquarePants!

The girls literally looked like snacks in some dramatic evening wear! Junk food labels, nutritional facts and bar codes were put onto a series of gowns – prints taken from cheese nips to cereal and beer to Hershey’s. The closing bridal-esque look was a black and white nutrition label gown. In one collection, Scott pokes fun at junk food, cartoons, mega heritage brands, and consumerism? Honestly, who is doing it like Jeremy Fucking Scott!