When London Fashion Week happens, why it is known for new talent and which designers show there.
By Shreya S · Last reviewed 1 November 2026
When is London Fashion Week?
Over about five days in February (Fall/Winter) and September (Spring/Summer), between New York and Milan. It is organised by the British Fashion Council, founded in 1983, which held the first London Fashion Week in 1984.
Why is London known for new talent?
Because of its art schools, above all Central Saint Martins, and support programmes such as the British Fashion Council’s NewGen scheme. John Galliano, Alexander McQueen, Hussein Chalayan and Stella McCartney all emerged from London, and the city still launches many of fashion’s boldest young designers.
Read on Ayerhs: The Evolution of London Fashion Week · Everything You Need to Know About London Fashion Week
Which brands show at London Fashion Week?
Burberry is the anchor. Other regulars have included Simone Rocha, Erdem, Richard Quinn, Molly Goddard and Chopova Lowena, alongside many emerging labels.
Why do London designers leave for Paris?
As British labels grow, many move to Paris for its buyers and global press, as McQueen and Galliano did. London’s challenge has always been keeping its stars once they succeed.
Read on Ayerhs: Alexander McQueen · Why Independent Designers Struggle to Scale
